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Our Content Integrity Strategy

The medical and editorial integrity of our information is a top priority at Pure Medical. This entails establishing precise guidelines for how we develop content, select topics to cover, evaluate brand partners, use language, and address representation, diversity, and historical context in our work.

Our approach to content creation is as follows

The Pure Medical team is dedicated to providing you with accurate, unbiased, and trustworthy health information. Our in-house editorial staff collaborates with expert writers, medical reviewers, and fact-checkers to create each piece of content. We appreciate your interest in our editorial process and are happy to share our stringent guidelines with you. Click here for further details about editorial process.

Our product selection strategy is as follows

We understand that trust must be earned, therefore we’re delighted to explain how Pure Medical assesses and selects the items we feature in our material. We strive to generate content that is impartial and balanced. To guarantee that our material is editorially independent, we keep a healthy separation between our editorial and business teams throughout the content development process for product reviews, product roundups, and stories with shopping links. Click here for further details about the Product selection strategy.

Diversity, equity, and inclusion are important to us

We’re committed to actively engaging and amplifying a diverse range of voices, identities, and viewpoints throughout the health and wellness spectrum so that our culture and content mirror the diversity we see in our daily lives. Read more about how we approach diversity.

Our method for assessing brands and products

We work hard to ensure the integrity and quality of our information by partnering with firms we can trust. We put the businesses we deal with through a thorough vetting process before allowing them to appear in our content. Individual items selected by editorial teams are subjected to a similar vetting procedure to ensure brand integrity and product safety. View our vetting procedure for brands and products.

Our approach to conscious language is as follows

Language is a strong instrument that shapes our environment and can both create and erase identities. We realise that language matters at Pure Medical, and we’re committed to using it to make the world a healthier, stronger, and more equitable place. Using mindful language in how we speak, write, and edit demonstrates our understanding of and commitment to the communities who consume our work. Learn more about how we structure Conscious Language.