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Advertising & Sponsorship

Pure Medical’s mission is to be your foremost dependable partner in your quest for health and wellbeing. We’re dedicated to providing you with authoritative, approachable, and actionable knowledge that motivates and guides you toward the healthiest results for you and your family. Pure Medical creates content and experiences that adhere to strong editorial and medical requirements to ensure accuracy, currency, and clarity. Pure Medical makes money by selling advertising on its websites, applications, social media, and partner publications. Be assured that we are adamant about our journalistic independence. Sponsors are not allowed to affect Pure Medical’s editorial content except for general topic suggestions. Pure Medical may offer co-produced or branded material in collaboration with our sponsors in select situations, as well as present content created by our sponsors. This topic is always clearly identified, and sections 5 and 6 below go through it in depth.


Contact us here if you’d like to advertise with Pure Medical. The following are the specific criteria we follow when it comes to the forms of advertising we accept:

1. We review the adverts

We have complete control over the types of advertisements that are accepted and displayed on Pure Medical properties. At any moment and for any reason, we reserve the right to refuse, cancel, or remove any ads. When an ad is rejected, cancelled, or removed, we will notify the advertiser as soon as possible and provide a reason. We also maintain the right to decide where adverts should appear on Pure Medical properties.

2. Any advertised items or services are not endorsed by Pure Medical.

Although advertising for products may appear on our site, our acceptance of any ad in no way implies that we endorse the product(s) and/or service(s) advertised or the business that makes, distributes, or promotes these product(s) or service(s) (s). The editorial team at Pure Medical may rate or rank particular items or services in some situations. These ratings or rankings are established completely by the editorial team(s), with no financial or advertising ties to the companies that provide the product or services.

3. Certain sorts of advertisements will not be accepted.

We will not accept any ad that is factually false and/or, in our judgement, in poor taste. Only approved indications, as defined by the Medicines and Healthcare products Regulatory Agency (MHRA), are allowed to advertise pharmaceuticals. Advertised products must be available on the market. At no point will Pure Medical allow the placement of any advertisement for hazardous, unlawful, or offensive products or services. Ads must not contain false, deceptive, or offensive material, including material that misrepresents, ridicules, or criticises an individual or group on the basis of age, colour, national origin, ethnicity, religion, sex, sexual orientation, or disability. Defamatory, libellous, slanderous, or threatening information should not be included in advertisements. Ads must not be related to alcohol, guns, ammunition, pyrotechnics, gambling, pornography, cigarettes, political campaigns, or the imitation of news or an emergency. The advertiser must be properly identified in all commercials. Any commercial that could be mistaken for editorial content will be explicitly labelled as such.

4. We make a clear distinction between advertising and editorial content.

We keep a clear distinction between adverts and editorial content in every situation. All advertisements on Pure Medical properties are explicitly labelled as such. When a user clicks on an advert, they will be directed to the advertiser’s website or a sponsor’s resource centre which is hosted on Pure Medicals property. Sponsored resource centres are identified by the name of the sponsoring organisation.

5. There is a clear distinction between sponsored and non­sponsored material on our site.

Pure Medical is looking for sponsors from reputable research institutions, manufacturers, and other service providers. Sponsorships support Pure Medical financially while also benefiting our consumers by offering up-to-date information about health services, drugs, and treatments. Editorial content sponsored by an advertiser is subject to our editorial policy and is evaluated by our editorial staff and Medical Affairs team. When content (sponsored content, co-created content, or branded content) is provided by or influenced by a named sponsor, we take considerable steps to ensure our users will not confuse such sponsored content with Pure Medical’s own original editorial content. Native advertising refers to links or ads that go to other content within a piece of content. In its social media channels, Pure Medical may display advertising messages, adverts, or sponsored posts.

6. Affiliate marketing programs (e-commerce links in Pure Medical’s content)

Our health and wellness editors will include links to relevant products that they believe will be useful to our readers as part of the article creation process. While all goods are chosen independently, we want you to be aware that if you make a purchase at a retailer’s site within 24 hours of clicking on one of the links we give, Pure Medical may earn a payment.

7. Content that is part of a Partner programme is clearly identified

Pure Medical will occasionally collaborate with products, services, or organisations that share our objective. Pure Medical vets these items, services, or organisations for quality and only presents what it considers is valuable to and in the best interest of our users. Pure Medical does not review the content for medical purposes and is not responsible for the products or services described on these pages. This type of partner material will be tagged with text indicating that it did not go through our usual editorial process and adheres to our Ad and Sponsorship Policy rules. “Pure Medical and our partners may receive a percentage of revenues if you make a purchase using a link above,” the page may say if Pure Medical receives a payment when consumers buy or sign up for a product or service. A “what’s this” link on partner pages may direct users to a page that explains the nature of the connection.