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Spa Consulting Services

Spa Consulting
Services

Opulence by Pure Medical
Spa Consulting Services

Opulence by Pure Medical is one of the largest and most diverse spa consultancy and spa management companies in the world, offering services ranging from feasibility through pre-opening to day-to-day operations.

As leading specialists in spa consultancy services, our mission at Opulence by Pure Medical is to create a unique luxury spa and wellness solutions.

If you require a spa needs analysis study, brand or conceptual planning, or complete spa design consulting services prior to the launch of a spa, Opulence by Pure Medical is here to help. Having opened our own Medispa’s and several clients’ hotel spas, we have the knowledge and understanding to deliver what’s best for your guest whilst maximising your return on investment.

We also provide creative spa menu planning, staff selection and training, retail product selection, systems development, and quality Standard Operating Procedures as a full-service spa consultant and operator, Opulence by Pure Medical can provide day-to-day spa management or operational consultancy services once the spa is ready to launch.

Spa Consulting Services

SPA FEASIBILITY STUDIES

What is a feasibility study, and what exactly does it entail?

Opulence by Pure Medical provides a full-service spa consultancy service. We can conduct comprehensive feasibility and needs analysis studies to assist our clients in making the best decisions possible regarding the establishment of a leisure facility. This includes suggestions for the facility’s best size, scope, and complexity, as well as expected financial results.

Studies Include:

• Analyze the market and demographics

• Analysis of the competition

• Space planning suggestions

• Treatment equipment planning suggestions

• Programming and marketing elements

• Detailed financial analysis that includes all assumptions

SPA CONCEPT AND BRAND DEVELOPMENT

Should my spa have a specific theme and why is this so important?

The best and most memorable experiences are built around a theme or a “journey” that is exclusive to a location and its users. Given the plethora of options available to consumer guests today, establishing a brand that complements your spa will help to make it more appealing and intriguing. For both hotel and resort projects as well as hospitality development firms. Pure Medical has created Opulence one of the most unique and well-known and respected spa brands in the industry.

In addition to Pures’ capability to create an innovative spa brand and concept, can Pure bring consumer-recognised brands to the table for my spa?

Pure Medical not only created “Opulence” a unique spa concept and brand for our global clients, but we can also recommend consumer-recognised spa brands. Opulence has the ability to generate positive press and media coverage.

Concepts Include:

• Extensive market research, as well as a study of regional influences, local customs, historical anthropology, and cultural components are all concepts.

• A review of your property’s image as well as its competitive advantages

• Creation of a vision, a concept and a journey that includes distinctive design elements, service protocols and standards, “signature” treatments, and other design elements that set the spa apart from other facilities.

SPA CONSULTING AND DESIGN

How does the Opulence by Pure Medical spa design consulting team add value?

We make the most of the potential to provide unforgettable spa experiences while also achieving top and bottom-line goals. Opulence spa consultants work with our internal operations team and our client’s design company to focus on both the creative aesthetics of spa design and the functional aspects that affect profitability.

Our spa consulting services include:

• Strategic, conceptual, and vision planning

• Development of a space programme

• Specifications for the equipment

• Recommendations for millwork and cabinets

• Design of the locker room

• The layout of the reception area and the storage areas

• The design of the treatment rooms

• The design of the communal areas

• Needs for data processing

• Participation in all aspects of design issues

SPA STAFF RECRUITMENT & TRAINING

What support can Pure provide in regard to the recruiting efforts?

Every year, approximately 5,000 individuals are screened and interviewed globally for opportunities at Opulence by Pure Medical spa facilities. We supply our clients with the best available talent to satisfy requirements for unique spas and leisure facilities, taking into account their specific needs.

We can recruit for the following positions:

• Assistant Spa Directors and Spa Directors

• Manager of Spa Operations

• Director of Marketing/Sales

• Aestheticians, therapists, and nail technicians who are qualified

• Personnel in the salon

• Other support team members

How would Opulence by Pure Medical provide support, resources and training for my spa?

For key management employees and service providers, our organisation offers specialised training in all aspects of spa operations. We also provide a whole team approach to helping the employees throughout daily operations through our own Opulence University, which focuses on all aspects of the business of operating a spa. This includes educational opportunities such as webinars, on-site workshops, and group conversations with Pure Medicals Spa Directors. We’ve also developed our own Knowledge Network, which allows our employees to engage with one another on a regular basis to share fresh ideas, trends, best practices, and strategies to improve revenue, expense management, and bottom-line efficiency. From the moment a new employee joins the Pure Medical team, they will receive ongoing training and assistance.

SPA PRE-OPENING SERVICES

What do we need to do to successfully open a spa?

The success of your spa’s opening depends on careful planning and preparation. With Opulence by Pure Medical’s significant experience, we can assist our clients in ensuring a smooth opening procedure.

Pre-opening a unique Opulence by Pure Medical spa includes:

• Development of a timeline

• Hiring and training of highly qualified personnel, such as the Spa Director

• Development of a comprehensive and innovative spa offer of services

• Plan for retail product placement, display, and merchandising

• Putting the finishing touches on the operating budget

• Protocols and Standard Operating Procedures

• A marketing and promotion strategy

• Soft and Grand Opening Preparation

SPA MANAGEMENT

Why should we consider Opulence by Pure Medical to outsource the management of our spa?

Our organisation has a track record of exceeding our clients’ expectations and goals. In order to best integrate the spa into the fabric and culture of the hotel, resort, or property, we employ a “seamless” approach when operating a spa complex.

Through our vast array of resources and infrastructure, our clients may relinquish control while Opulence by Pure Medical maximises the chance for operational and financial success.

The following are examples of spa management services:

• Ongoing training and supervision of employees

• Management and development of systems

• Merchandising in stores

• Sales and marketing

• Promotions and programming at the spa that is unique

• Upkeeping the facility

• Managing finances and forward maintenance planning

• Creating unforgettable spa experiences for visitors, members, and locals

Our expertise, notably in management and innovative treatments and therapies, allows us to provide excellent guest service while also applying the most cost-effective operational model for our spa complexes.

OPERATIONAL SPA CONSULTING

Does Pure Medical offer any alternatives to your full-service “Opulence” spa management solution?

Pure Medical can find ways to substantially improve both the quality and standards of the guest experience as well as the top and bottom-line results if you have a spa facility that is either new or underperforming. We accomplish this through operational audits and continuous spa consultation services for clients who want to run their own spas but need help and resources they don’t have on staff.

The following are some of the Pure Medical Operational Spa Consulting services:

• Continued success in all aspects of the organisation requires support and guidance.

• Biweekly calls with key spa team members on-site

• Use of the Pure Medical Knowledge Network’s online training and support services

• Senior Pure Medical executives visit the facility on a regular basis.

• Maintaining open lines of contact with the Spa Director and employees.

FREQUENTLY ASKED QUESTIONS

What should I do to determine whether to include a spa in my project or not? How do I determine the most appropriate size, scope and whether the spa can be a profit centre?

There is no longer any doubt that a spa can have a favourable impact on a hotel or resort’s average daily rate (ADR) or occupancy levels. It’s also vital to think about a spa as a competitive advantage for your hotel. A spa should be considered if your business is a full-service hotel, resort, or destination property, and it is a key component if you aim to operate as a luxury site, according to evidence. An Opulence by Pure Medical spa feasibility study can assist in determining the best size, initial space plan, and whether or not the spa can be profitable.

Because spas can be expensive to construct, this is an important initial step in determining whether or not to move to the design process. This report will also include a five-year operating pro forma with all revenue and expense assumptions, giving the owner or developer the most accurate picture of profit potential and expected return on investment.

Should I consider having a spa brand and, if so, what type of brand is best for my site?

You might want to think about creating an internal brand that is tailored to you and your project(s). If you plan to work on numerous projects and want a unified spa brand, it’s best to think about creating a brand that speaks to your sites and culture and can be reproduced across all future developments. It should be a brand that customers can instantly recognise as being associated with your organisation.

Alternatively, having an outside brand that is already a well-known commodity among customers, with cache and the potential for favourable exposure through press and media attention, is a viable option. Opulence by Pure Medical is one of these brands that fit this criterion that can be evaluated. In summary, if you’re thinking about including a spa, you should carefully evaluate a spa brand, whether it’s internal and controlled by the developer or external and owned by a third party.

How can I best ensure that my spa will be a financial success and drive enough revenue to more than meet operating expenses and show a profit to the bottom line? What makes a spa profitable?

This question does not have a clear answer. The single most critical thing is to hire and train spa workers who have a good impact on customers’ perceptions of the spa “experience” so that they will come again and again. This necessitates ongoing training in all aspects of guest and customer care, as well as a regular assessment of the minor details required to give exceptional service. A delineated spa menu of treatments that are easy to grasp and compelling, as well as a credible marketing and promotion plan that can be performed effectively, are also crucial factors.

Furthermore, treatment and therapy selection is critical, as it is often a determining factor in bottom-line performance. The spa must be exposed to both internal hotel/resort guests and a “non–guest community” in the surrounding area on a regular basis. In many cases, the spa must generate a significant amount of cash from outside sources close to the property in order to be viable. In conclusion, a quality staff focused on guest/customer service, an interesting and easy-to-understand menu of treatments, products that complement the facility and culture of the surroundings, and a proactive marketing/promotion effort all influence the possibility of a viable revenue stream and profits from a spa.

Is there a design firm with a lot of experience designing spas? What are some of the design considerations I should be looking for, and may Pure Medical help me with this?

Many architects and interior design businesses across the world have vast expertise in designing spas. Due to the numerous factors that must be considered, it is critical to first define the spa concept before beginning the design process. All too frequently, the facility’s design begins with the owner asking, “What makes my spa unique?” later in the process. Prior to diving into an actual design, it’s critical to think through the concept and theme.

Furthermore, rather than focusing just on the visual appeal of the spa, you should concentrate on the operational flow and functional features of spa design, as most mistakes are of a functional nature. From a functional standpoint, elements like facility flow, retail area design, locker room layout, IT/data areas, reception area and treatment room design, back-of-house facilities, and so on must all be considered.

Pure Medical has extensive experience assisting our clients in developing the most aesthetically appealing and functional spaces for spas, fitness and wellness facilities around the world; we have collaborated with a number of architecture and interior design firms, and we bring a functional perspective to the spa design process. If you don’t focus on operational concerns and flow from the beginning, you risk creating a spa that isn’t likely to be lucrative or incapable of creating “magical moments” for guests.

Once that spa opens, can your company manage the spa?

Pure Medical operates and manages spas all around the world. We provide the Spa Director and all other employees with thorough spa staff selection and ongoing training, as well as continuing operational support. Our strategy is to manage the spa as a business unit, not only as a suitable amenity to a project, with a focus on successful advertising and maximising the opportunity for our client to generate enough revenue to yield a solid return on investment.

Furthermore, we are committed to providing a remarkable experience for our guests, members, and residents by providing ongoing training and assistance to our spa staff. Opulence by Pure Medical brings a full team of senior corporate executives to the table who work with our spas, medi-spas and wellness centres to ensure that the facility meets and exceeds the aims and expectations of our clients.

How important is it to select the most viable retail products for sale at the spa and what role does this play in return on investment?

Retail goods are often offered at higher margins, which is critical to any spa’s success. They can also be sold to guests and customers after they leave the spa. In order to make the best product choices, geographic and cultural factors, as well as the kind of spa being established (resort, destination, day spa, medi-spa, metropolitan setting, etc.) must be considered.

Can Pure Medical help us create a spa concept and can they bring a brand to the table if needed?

We’ve established spa brands for a variety of clients, including individual projects as well as multi-property hospitality groups. We can also bring potential brand partners to a client for their consideration.

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